BTL · Brand Activation · 360° Campaigns

brands that
live
everywhere

Where aesthetics generate ROI

A brand isn't a logo. It's every touchpoint, every moment, every feeling it leaves behind. I design brand systems that work at scale — consistent from the email subject line to the event stage, from strategy brief to final activation.

Walmart Spotify Oris Wigglitz + More
BRAND ACTIVATION◆ 360° CAMPAIGNS◆ INTEGRATED CREATIVE◆ BRAND STRATEGY◆ VISUAL IDENTITY◆ EXPERIENTIAL DESIGN◆ BRAND ACTIVATION◆ 360° CAMPAIGNS◆ INTEGRATED CREATIVE◆ BRAND STRATEGY◆ VISUAL IDENTITY◆ EXPERIENTIAL DESIGN◆

CASE 01

WALMART 360° BRAND EXPERIENCE

Brand Experience Retail / Mass Market Latin America

Brand experience work with Walmart for the Latin American market — one of the world's largest retailers, where every creative decision multiplies across millions of touchpoints.

The challenge: keep Walmart's global identity intact while making the creative feel genuinely local. Tone, color, copy direction, and campaign assets adapted for cultural context — all delivered at mass-market scale.

  • Campaign assets across digital, print, and in-store display
  • Global brand identity localized for Latin American audiences
  • Tone and copy direction built for the local market
  • Creative systems designed to scale across every channel
Brand Experience Integrated Campaign Retail Creative Cultural Adaptation Multi-format Assets Copy Direction

360° Brand Experience
Latin America Market

Campaign assets
visuals coming soon

CASE 02 · SPOTIFY ORIGINALS · MEXICO

SPOTIFY CASO 63 IMMERSIVE ACTIVATION

Immersive Campaign Brand Activation Spotify / Podcast

Caso 63 is Spotify's acclaimed psychological audio drama — one of the most beloved Latin American podcast originals. I designed the immersive email campaign for the series' live activation event in Mexico City.

Every decision — typography, color, copy rhythm — had to make the reader feel like they were already inside the story before arriving at the event. Tense. Atmospheric. Psychologically charged.

01
Concept & Tone Strategy
Defined visual and copy language to match Caso 63's psychological thriller atmosphere — immersive, suspenseful, urgent.
02
Email Design & Copywriting
Full email design and copy for the activation — visual storytelling that compelled fans to register immediately.
03
Deliverability & QA
Zero rejection rate — every email landed in the inbox, not spam.
3,000+Event Registrations
0%Rejection Rate
Immersive Email Design Brand Activation Atmospheric Copy Deliverability Engineering Spotify Brand System
See the activation
Spotify Mexico TikTok →
03

My Brand Approach

01
Strategy First
Every brand decision starts with audience, context, and business objective. Not aesthetics. Design serves strategy.
02
Consistent Everywhere
From email subject line to event signage, every touchpoint speaks the same language. I build systems, not one-offs.
03
Culture-Aware
Bilingual, bicultural creative perspective. I design for Latin American audiences without losing global brand standards.
04
Measured & Iterated
Brand work isn't just beautiful. It's accountable. I track, test, and refine until the numbers back up the vision.
05
AI-Augmented Speed
I run brand production 3× faster using AI-powered workflows — more iterations, faster delivery, zero drop in creative quality.
06
360° Execution
Video, email, ads, web, events. I can run every channel of a brand campaign myself. No handoff gaps.

Let's work together

tatisdisena@gmail.com LinkedIn